Classic Rock Magazine
Classic rock magazine is about rock music and they have the reviews of the newest rock albums and bands also the magazine is about the world of rock.
In the magazine they have the latest news about each rock star celebrities so old time legends and new ones and what they been up to in the years and talk about their lifes.
Brand eye
Core Proposition-they love rock music and anything to do of rock.
Brand personality- Passionate and loves about rock music and artists. High Voltage Rock ‘n’ roll” (from their website)
Target readers- 16+ because anyone can like rock music but specifically its middle 30s because they will buy the magazine more than people under 18 and they are more likely to be male readers and in the category of Mosaic classification is L (Vintage Value) and E (Senior Security) and H(Aspiring Homemakers) my reasons for L (Vintage Value) and E (Senior Security) is retired people because in their time they liked to listen to theses bands/artists.
Say about you-that the audience loves rock music and wants to know the newest information about rock bands and albums, That the audience is interested in the rock music and might be inspired by the rock artists.
Benefits to you-it benefits the audience because they can know the latest news about their favorite rock band, now which rock album to buy and also they might be offers in the magazine for the readers and keeps you updated on upcoming artists
Also tells the audiences what shops have the greats offers like HMV as you can see on the picture of the left.
What you perceive- it gives the audience interesting reviews about each band.
Make you feel-Makes the audiences feel that they're in the rock music world and makes them feel inspired by the older and popular bands/artists because they might look up to them and try to replica them or prepares try to become popular as them.
Classic Pop Magazine
Classic pop magazine is about pop music and they have the reviews of the newest rock albums and bands also the magazine is about the world of pop and old time pop artists.
Brand eye
Core Proposition- The audience loves Pop music and anything to do with Pop.
Brand personality- Passionate and loves about Pop music and artists.
Target readers- 16+ because anyone can like pop music but specifically its early 30s because they will buy the magazine more than people under 18 and they are more likely to want to got to concerts and festivals they the pop artists is goes to.The category that the audiences belong to the mosaic classification is H(Aspiring Homemakers) and L (Vintage Value) because the old fashion is around late 60s and early 70s and the type of audiences will be much older so that's why they belong in the H(Aspiring Homemakers) and L (Vintage Value) category.
Say about you-It shows that the audiences is into Pop music and they want to be updated about the Pop world and they want the know the latest news about their favourite pop artists/groups.
Benefits to you- It tells the audience about pop and the lateness news about Pop and also music reviews about what type of song is good to listen to and band and the audience can know where is the next concerts and festivals are held at so they can go they and see the favourite bands/artists play live in front of them also they could get there t-shirts sign and their CDS.
What you perceive- The audience think what is right about the magazine is that they have reviews on pop groups and artists and how the magazine informs the audience about the new albums that is coming out.
Make you feel- It makes the audience feel that they are part of the pop world and makes them feel happy that they know what type of pop music to get and they might feel attached to certain artists/bands.
Kerrang
kerrang is an another rock magazine but this one is more about the popular new artists and bands not like the classic rock that says both types of rock.
Brand eye
Core Proposition- The audiences love heavy rock/metal music and the heavy/metal rock bands/artists.
Brand personality- Loves Heavy Rock/metal music and the bands.
Target readers- 16-27 but mainly teenagers and young adults because teenagers listen are more likely to listen to this type of rock more than older people, the audience is these people that I think that belong in the category of O66 (Student Scene), J41 (Disconnected Youth) and O62 (Central Pulse) because the teenagers are students who are likely to be in education(school).
It's not H(Aspiring Homemakers) because it's unlikely for doctor or police officer to listen to this type of music because not everyone like heavy rock music that is loud and sounds very aggressive and this is type of music is associated with teenager.
Also the audiences are mainstreamers because the magazine kerrang is well known.
Say about you- that the audience loves heavy rock music and a fans of some of the bands/artists who are in the magazine.
Benefits to you- it keeps the readers up to date with everything and also tell them what new music is coming out by the bands/artists and the news albums and there are promotions about up-coming events such as festivals and concerts.
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What you perceive-Gives reviews about a bands and the audience trust their reviews of bands and its unbiased views and this allows the audience to think by themselves about certain bands/artists instead of the audience just listening to the magazine and absorb all the information passionately.
Make you feel- It makes the audience feel intrigue about heavy rock/metal music and make them feel happy that they know facts and information about their bands and artists.
Jazz journal magazine
Jazz journal is an jazz music magazine about jazz bands and jazz artists.
Brand eye
Core Proposition- The audiences loves jazz music and the jazz artists/bands
Brand personality- engaged in jazz music.
Target readers- middle 40s people mainly but age 30-60 because young people are more interested in rock, hip-pop and R&B than jazz also there isn't a lot of jazz people who is interested in jazz at present than before and the audience is more likely to be in the L (Vintage Value) and E (Senior Security), H(Aspiring Homemakers) category because L (Vintage Value) and E (Senior Security) for retired people they will be more likely to know the artists/bands who is in the magazine than anyone else also H(Aspiring Homemakers)because it's associated as H(Aspiring Homemakers) type of people who are more likely to be interested in jazz.
Say about you- that the audience loves jazz music and they must be passionate about jazz
Benefits to you- Talks about the good old times when jazz popular for the L (Vintage Value) and E (Senior Security) type of audiences because now they were in the elderly age and before they were young and at the time they liked the artists/bands who plays jazz than the youth of today who is mainly interested in different types of music and famous jazz artists.
What you perceive- That it tells the audience about artists lives and how they are successful and the ideas and thoughts about the music world and how things should go down in the music business.
Make you feel- makes the audience feel that they are in the past in the world of jazz again this links with the L (Vintage Value) and E (Senior Security) audiences due to their are much older for them to be retired and it makes the reminiscence about the good times in their life and the jazz world
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