Four magazine target audience analysis

Target audience of four magazine
I am going to analysed the target audience of all magazines that I had previously used and I am going to see what type of target audience each magazine has and how this effects the magazine ideologies and the  Product Analysis and Market Segmentation of the four magazines.

Product Analysis of kerrang

Price	£2.20, this is an alright for a everyone on the  Mosaic UK classifications and they all can afford it however the people who are more likely to buy this type of magazine is O66 (Student Scene),  J41 (Disconnected Youth) and  O62 (Central Pulse) because they are young people are more likely to be in the education system than L (Vintage Value) and E (Senior Security) category they are the type of people because elderly people are not interested in heavy rock/metal type of music because they think its loud and noisy also aggressive also it wasn't around when the elderly audiences were young because it came late in the 60s where the popular music at the time is jazz.
Advertisers (mag)	Adverts-music- Fall out boy, the prodigy concert, funeral for a friend, neck deep, enter shikari Tour/brand extension- keyring tour 2015 Concerts-live nation, Gerard way Wrestling- Tna impact Subscription-year of kerrang for £56 Clothing-rockabilia, fourleafclothing, nasty clothing, thegreatgoth, grindstore
Reader Interaction	Tweets that has been made by famous Rock stars and this gets the attention if there on twitter. articles, reviews, links to adverts, images, free posters, competitions, get exclusive t shirt.
Promotions & Competitions	Subscribe to get T-shirts that has been made from Rock stars
Content	Subscription-year of kerrang for £56

Market Segmentation

Demographic	Mean 27, young people/professional, these people that I think that belong in the  category of O66 (Student Scene),  J41 (Disconnected Youth) and  O62 (Central Pulse) because the audiences are young people that are in education so this makes them students and that's why they I put them in the category  O66 (Student Scene),  J41 (Disconnected Youth) and  O62 (Central Pulse).
Geographic	UK
Benefit	A mainstream company that explains the upcoming Heavy metal music and the latest new on heavy metal bands also information on each bands and their albums. Like to have knowledge to share with peers
Psychographic	The audience is might have free time to read this magazine at home or on the go and obsessed with heavy metal and might be influences to dress the way the rock artists do, the audience is more likely to live in the urban city, live with parents/guardian or have a one bedroom flat.
Behaviouristic	The audience is very likely to be in tuned with the next coming magazine and they will probably use media cross convergence to access the magazine at work when they on their break on their phone. Likely to have knowledge to share with peers. Also the audiences might go to some of the events that the bands/artists are performing.

Product Analysis of Classic Pop 

Price	£4.99
Advertisers (mag)	Spandau ballet- The story DVD Record Fairs CDs Vintage*Rock magazine
Reader Interaction	Follow them on Facebook, twitter and Instagram
Promotions & Competitions	Vintage*Rock magazine available e in whsmith Live festival-Lets Rock “The ultimate 80s festivals” Subscribe the magazine Download the app
Content	Reviews on each album a band or artists has made in their life. Information about each popular artists like prince and how he was popular in the 80s and other artists like kylie Minogue

Market Segmentation

Demographic	37-60s the audience likely to be older audiences that who is in to old fashion version of pop. The category that the audiences belong to in the mosaic classification is H(Aspiring Homemakers) and  L (Vintage Value) because the old fashion is around late 60s and early 70s and the type of audiences will be much older so thats why they belong in the H(Aspiring Homemakers) and  L (Vintage Value) category.
Geographic	Uk
Benefit	It tells the audience about pop and the lateness news about Pop and also music reviews about what type of song is good to listen to and band.
Psychographic	Likely to be an huge fan of 80s music and also like the old traditional type of pop I know this because it’s the on the front cover its called classic pop so this means the old school type of pop also they will be likely to live by themselves or with their partner in a house.
Behaviouristic	A strong lover of the 80s music this type of audience is the older type and they will be likely have the CD of some of the songs. Also they might go to some of the events that the bands/artists are performing.

Product Analysis of Classic Rock

Price	£5.50 This is alright for everyone on the Mosaic UK Classification but some of them are less likely interested in the old-fashion rock due to they prefer the modern rock music than the old fashion one because the times that the audience grew up in.
Advertisers (mag)	HMV discounts on music CD Gold hobgoblin Rock and roll type of clothing-Trouser and shoes The songs of Paul McCartney- buy his whole album John Waite- wooden heart acoustic
Reader Interaction	Social media -twitter and Facebook Sign up-to become a member of the team rock and have access to other types of magazine.
Promotions & Competitions	Tickets to win prices Chance to win-AC/DC jacket and merch Subscription of magazine app free trial for 30 days The circus of Horrors Tickets available for Joe Bonamassa live in concert Antana- The Corazon tour-tickets available at ticketmarket.co.uk
Content	Updates about the news feeds on band artists. They go into the band artist’s personal life. Tour Dates of artists and bands where they are going in the country.

Market Segmentation

Demographic	28-50s the audience likely to be older audiences that who is in to old fashion version of rock than to the newest version of it.The category that the audiences belong to in the mosaic classification is H (Aspiring Homemakers) and L (Vintage Value).
Geographic	UK
Benefit	Update with all the artists and the audiences know where the artists/bands are performing so they can go there to see them.
Psychographic	More likely to be interested in Classic rock music and than the modern time rock music.
Behaviouristic	Have a strong passion about Classic Rock music and have time on their hands to read the magazine every month. The audience is likely to live in a house and with a partner and children or by themselves or just with with a partner. Also they might go to some of the events that the bands/artists are performing.

Product Analysis of jazz journal

Price	£4.25
Advertisers (mag)	The magic & the mystery of the piano trio Ballads and lullabies- buy CD online
Reader Interaction	There isn't any reader interaction
Promotions & Competitions	Bristol International Jazz & Blues Festival The 2015 Jazz Journal Calendar Subscription the annual
Content	Reviews on records that jazz artists has made Critics poll 2014 about Top ten things like news issues of what has made Artists profiles

Market Segmentation

Demographic	30-60s Young inspired jazz musicians and the audience likely to be elderly audiences that who is in to jazz music. When the elderly audiences were young the popular music at the time was jazz so that's why they are more likely to be in the L (Vintage Value) category and  E (Senior Security) category.
Geographic	UK
Benefit	Talks about the good old times when jazz popular and famous jazz artists.
Psychographic	The audience who is interested in old fashion jazz, the audience is likely to live in the quiet part in the city by themselves or with a partner.
Behaviouristic	Likely to subscription for the magazine also they might go and buy some of the albums in the shop and they will be likely to use technology such as the radio.