The two media institutions that I have studied is Bauer media and Condé Nast
Any magazine that is new to the market must find a good
distributor because it is important to chose a good distributor like Condé Nast
and Bauer media that has high reputation so joining one of these companies will
give any magazine that is new to the market a good reputation too and this is
the same thing with magazine so I am going to explore the two companies and
discuss the advantages and the disadvantages of the companies taking my media
product, then I should be able to come up with a conclusion of with magazine
will be more likely to distribute my media product and the reason why they
would to.
Bauer Media
Bauer Media is Europe’s Largest privately owned publishing
group that is a worldwide media empire offering over 300 magazines in 15
countries, for example: online, TV and radio stations. Their business is built
on influential media brands with millions of personal with engaged readers and
listeners. When Bauer media establish a media product, they are likely to
launch that media product into other areas too such as TV and radio and this
can happen to my magazine if they accept my media product first so full metal
TV, Fullmetal radio station and this is the advantages of Bauer media.
The
audiences that follow Bauer in the Mosaic UK classification are all of O (rental
hubs) because they are less likely to have a lot of money to afford a expense
magazine also Bauer media doesn't charge a lot for their magazine and also on
the Mosaic UK classification is J41 (Disconnected Youths) they are similar to
those in O (Rental hub) however some of the audiences from Bauer media might be
I(Family Basics), G(Domestic success) and H(Aspiring homemakers) because some
of their magazines are prestigious too however not as Condé Nast with Vogue. On
the psychographic profiling the audience is Mainstreamers because they go with
the flow and for my audiences for my magazine are individualists depending on
how they response to the magazine for example: if they are really passive they
will follow what the heavy metal artists do and their attitudes.
Bauer media is more likely to accept my media product
because they reach the audiences differently with the products they already
have for example: some of their media products might attract teenagers and
another media product of theirs may attract elderly people to like it this
means that they will use a media product to gain an audience group that they
don’t already have.
The disadvantage of joining Bauer media if they accept my
product is that they already have a well-known rock magazine like “kerrang” so
they will prioritise “kerrang” first than my
magazine because “kerrang” has been out for long time now and it popular too so
they will focus on that more which means that my magazine won’t be well known
or noticed as much as “kerrang” however Bauer media can use their cross media convergence
to promote and advertise on another platform so that that my media product will
be noticed like “kerrang” or launch my media product on a different platform
like “Fullmetal” TV sounds like a music channel because of the name and this
can be an advantages of joining kerrang.
Condé Nast
Advanced publication is the parent company over Condé Nast
so this means that Condé Nast is a subsidiary company (Daughter Company). Prestigious company and the world's leading multimedia company that continues to create the finest magazine brand. Also the company has a high
reputation and the type of audiences they attract is tend to is on the Mosaic
UK Classifications is G(Domestic success) and F(suburban stability) and in the
psychographic profiling the audience are Aspires and succeeders because they
have money afford the latest products from the magazine also they spend money
on status goods.
The advantages of being distribute by this company is that
they my magazine will gain a wider larger audience because might be people in
the G(Domestic Success) and F(suburban Stability) may buy my magazine because
Condé Nast having a high reputation, their audiences might go with what Condé
Nast produces because of its reputation.
Condé Nast is a well-known company and they have a high
reputation so the chances of my magazine being accepted and distribute my
magazines are low because Condé Nast is a type of company that promotes Niche
types of magazines and not really mainstream as other magazines because their
audience is a small group of people who have an unique interest however the
because of this unique interest maybe my magazine might have a chance after all
due to not everyone might be into heavy metal and that’s the advantages and
disadvantages of Condé Nast distribute my magazine.
The type of social group that Condé Nast will have will be completely different from my magazine social group so the Condé Nasts social group won't like my magazine and Condé Nast has a high reputation that they want to build on and keep because of their high reputation they might not accept my magazine due it’s my magazine’s music genre is associated as being bad music or too noisily that they won’t accept my magazine and this is a disadvantage of Condé Nast.
The type of social group that Condé Nast will have will be completely different from my magazine social group so the Condé Nasts social group won't like my magazine and Condé Nast has a high reputation that they want to build on and keep because of their high reputation they might not accept my magazine due it’s my magazine’s music genre is associated as being bad music or too noisily that they won’t accept my magazine and this is a disadvantage of Condé Nast.
Conclusion
Bauer is more likely to accept my magazine than Condé Nast
due its high reputation also Condé Nast hasn’t worked with my media product
before so they may not do a good job on distributing my media product as Bauer
Media would because I have a similar magazine to them for example: “Kerrang”.
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