Four magazine target audience analysis

Target audience of four magazine
I am going to analysed the target audience of all magazines that I had previously used and I am going to see what type of target audience each magazine has and how this effects the magazine ideologies and the  Product Analysis and Market Segmentation of the four magazines.

Product Analysis of kerrang

Price	£2.20, this is an alright for a everyone on the  Mosaic UK classifications and they all can afford it however the people who are more likely to buy this type of magazine is O66 (Student Scene),  J41 (Disconnected Youth) and  O62 (Central Pulse) because they are young people are more likely to be in the education system than L (Vintage Value) and E (Senior Security) category they are the type of people because elderly people are not interested in heavy rock/metal type of music because they think its loud and noisy also aggressive also it wasn't around when the elderly audiences were young because it came late in the 60s where the popular music at the time is jazz.
Advertisers (mag)	Adverts-music- Fall out boy, the prodigy concert, funeral for a friend, neck deep, enter shikari Tour/brand extension- keyring tour 2015 Concerts-live nation, Gerard way Wrestling- Tna impact Subscription-year of kerrang for £56 Clothing-rockabilia, fourleafclothing, nasty clothing, thegreatgoth, grindstore
Reader Interaction	Tweets that has been made by famous Rock stars and this gets the attention if there on twitter. articles, reviews, links to adverts, images, free posters, competitions, get exclusive t shirt.
Promotions & Competitions	Subscribe to get T-shirts that has been made from Rock stars
Content	Subscription-year of kerrang for £56

Market Segmentation

Demographic	Mean 27, young people/professional, these people that I think that belong in the  category of O66 (Student Scene),  J41 (Disconnected Youth) and  O62 (Central Pulse) because the audiences are young people that are in education so this makes them students and that's why they I put them in the category  O66 (Student Scene),  J41 (Disconnected Youth) and  O62 (Central Pulse).
Geographic	UK
Benefit	A mainstream company that explains the upcoming Heavy metal music and the latest new on heavy metal bands also information on each bands and their albums. Like to have knowledge to share with peers
Psychographic	The audience is might have free time to read this magazine at home or on the go and obsessed with heavy metal and might be influences to dress the way the rock artists do, the audience is more likely to live in the urban city, live with parents/guardian or have a one bedroom flat.
Behaviouristic	The audience is very likely to be in tuned with the next coming magazine and they will probably use media cross convergence to access the magazine at work when they on their break on their phone. Likely to have knowledge to share with peers. Also the audiences might go to some of the events that the bands/artists are performing.

Product Analysis of Classic Pop 

Price	£4.99
Advertisers (mag)	Spandau ballet- The story DVD Record Fairs CDs Vintage*Rock magazine
Reader Interaction	Follow them on Facebook, twitter and Instagram
Promotions & Competitions	Vintage*Rock magazine available e in whsmith Live festival-Lets Rock “The ultimate 80s festivals” Subscribe the magazine Download the app
Content	Reviews on each album a band or artists has made in their life. Information about each popular artists like prince and how he was popular in the 80s and other artists like kylie Minogue

Market Segmentation

Demographic	37-60s the audience likely to be older audiences that who is in to old fashion version of pop. The category that the audiences belong to in the mosaic classification is H(Aspiring Homemakers) and  L (Vintage Value) because the old fashion is around late 60s and early 70s and the type of audiences will be much older so thats why they belong in the H(Aspiring Homemakers) and  L (Vintage Value) category.
Geographic	Uk
Benefit	It tells the audience about pop and the lateness news about Pop and also music reviews about what type of song is good to listen to and band.
Psychographic	Likely to be an huge fan of 80s music and also like the old traditional type of pop I know this because it’s the on the front cover its called classic pop so this means the old school type of pop also they will be likely to live by themselves or with their partner in a house.
Behaviouristic	A strong lover of the 80s music this type of audience is the older type and they will be likely have the CD of some of the songs. Also they might go to some of the events that the bands/artists are performing.

Product Analysis of Classic Rock

Price	£5.50 This is alright for everyone on the Mosaic UK Classification but some of them are less likely interested in the old-fashion rock due to they prefer the modern rock music than the old fashion one because the times that the audience grew up in.
Advertisers (mag)	HMV discounts on music CD Gold hobgoblin Rock and roll type of clothing-Trouser and shoes The songs of Paul McCartney- buy his whole album John Waite- wooden heart acoustic
Reader Interaction	Social media -twitter and Facebook Sign up-to become a member of the team rock and have access to other types of magazine.
Promotions & Competitions	Tickets to win prices Chance to win-AC/DC jacket and merch Subscription of magazine app free trial for 30 days The circus of Horrors Tickets available for Joe Bonamassa live in concert Antana- The Corazon tour-tickets available at ticketmarket.co.uk
Content	Updates about the news feeds on band artists. They go into the band artist’s personal life. Tour Dates of artists and bands where they are going in the country.

Market Segmentation

Demographic	28-50s the audience likely to be older audiences that who is in to old fashion version of rock than to the newest version of it.The category that the audiences belong to in the mosaic classification is H (Aspiring Homemakers) and L (Vintage Value).
Geographic	UK
Benefit	Update with all the artists and the audiences know where the artists/bands are performing so they can go there to see them.
Psychographic	More likely to be interested in Classic rock music and than the modern time rock music.
Behaviouristic	Have a strong passion about Classic Rock music and have time on their hands to read the magazine every month. The audience is likely to live in a house and with a partner and children or by themselves or just with with a partner. Also they might go to some of the events that the bands/artists are performing.

Product Analysis of jazz journal

Price	£4.25
Advertisers (mag)	The magic & the mystery of the piano trio Ballads and lullabies- buy CD online
Reader Interaction	There isn't any reader interaction
Promotions & Competitions	Bristol International Jazz & Blues Festival The 2015 Jazz Journal Calendar Subscription the annual
Content	Reviews on records that jazz artists has made Critics poll 2014 about Top ten things like news issues of what has made Artists profiles

Market Segmentation

Demographic	30-60s Young inspired jazz musicians and the audience likely to be elderly audiences that who is in to jazz music. When the elderly audiences were young the popular music at the time was jazz so that's why they are more likely to be in the L (Vintage Value) category and  E (Senior Security) category.
Geographic	UK
Benefit	Talks about the good old times when jazz popular and famous jazz artists.
Psychographic	The audience who is interested in old fashion jazz, the audience is likely to live in the quiet part in the city by themselves or with a partner.
Behaviouristic	Likely to subscription for the magazine also they might go and buy some of the albums in the shop and they will be likely to use technology such as the radio.

Brand eye on all four magazine

The magazines that I analysed before I now need to analysis them with the brand eye.


Classic Rock Magazine 
Classic rock magazine is about rock music and they have the reviews of the newest rock albums and bands also the magazine is about the world of rock.
In the magazine they have the latest news about each rock star celebrities so old time legends and new ones and what they been up to in the years and talk about their lifes.

Brand eye

Core Proposition-they love rock music and anything to do of rock.

Brand personality- Passionate and loves about rock music and artists. High Voltage Rock ‘n’ roll” (from their website)


Target readers- 16+ because anyone can like rock music but specifically its middle 30s because they will buy the magazine more than people under 18 and they are more likely to be male readers and in the category of Mosaic classification is L (Vintage Value) and E (Senior Security) and H(Aspiring Homemakers)  my reasons for L (Vintage Value) and E (Senior Security) is retired people because in their time they liked to listen to theses bands/artists.

Say about you-that the audience loves rock music and wants to know the newest information about rock bands and albums,  That the audience is interested in the rock music and might be inspired by the rock artists.

Benefits to you-it benefits the audience because they can know the latest news about their favorite rock band, now which rock album to buy and also they might be offers in the magazine for the readers and keeps you updated on upcoming artists

Also tells the audiences what shops have the greats offers like HMV as you can see on the picture of the left.















What you perceive- it gives the audience interesting reviews about each band.                          


Make you feel-Makes the audiences feel that they're in the rock music world and makes them feel inspired by the older and popular bands/artists because they might look up to them and try to replica them or prepares try to become popular as them.


Classic Pop Magazine
Classic pop magazine is about pop music and they have the reviews of the newest rock albums and bands also the magazine is about the world of pop and old time pop artists.

Brand eye

Core Proposition- The audience loves Pop music and anything to do with Pop.


Brand personality- Passionate and loves about Pop music and artists.


Target readers- 16+ because anyone can like pop music but specifically its early 30s because they will buy the magazine more than people under 18 and they are more likely to want to got to concerts and festivals they the pop artists is goes to.The category that the audiences belong to the mosaic classification is      H(Aspiring Homemakers) and  L (Vintage Value) because the old fashion is around late 60s and early 70s and the type of audiences will be much older so that's why they belong in the H(Aspiring Homemakers) and  L (Vintage Value) category.

Say about you-It shows that the audiences is into Pop music and they want to be updated about the Pop world and they want the know the latest news about their favourite pop artists/groups.

Benefits to you- It tells the audience about pop and the lateness news about Pop and also music reviews about what type of song is good to listen to and band and the audience can know where is the next concerts and festivals are held at so they can go they and see the favourite bands/artists play live in front of them also they could get there t-shirts sign and their CDS.

What you perceive- The audience think what is right about the magazine is that they have reviews on pop groups and artists and how the magazine informs the audience about the new albums that is coming out.                        

Make you feel- It makes the audience feel that they are part of the pop world and makes them feel happy that they know what type of pop music to get and they might feel attached to certain artists/bands.

Kerrang 
kerrang is an another rock magazine but this one is more about the popular new artists and bands not like the classic rock that says both types of rock.

Brand eye

Core Proposition- The audiences love heavy rock/metal music and the heavy/metal rock bands/artists.


Brand personality- Loves Heavy Rock/metal music and the bands.


Target readers- 16-27 but mainly teenagers and young adults because teenagers listen are more likely to listen to this type of rock more than older people, the audience is these people that I think that belong in the  category of O66 (Student Scene),  J41 (Disconnected Youth) and  O62 (Central Pulse) because the teenagers are students who are likely to be in education(school).

It's not H(Aspiring Homemakers) because it's unlikely for doctor or police officer to listen to this type of music because not everyone like heavy rock music that is loud and sounds very aggressive and this is type of music is associated with teenager.
Also the audiences are mainstreamers because the magazine kerrang is well known.

Say about you- that the audience loves heavy rock music and a fans of some of the bands/artists who are in the magazine.


Benefits to you- it keeps the readers up to date with everything and also tell them what new music is coming out by the bands/artists and the news albums and there are promotions about up-coming events such as festivals and concerts.
.
What you perceive-Gives reviews about a bands and the audience trust their reviews of bands and its unbiased views and this allows the audience to think by themselves about certain bands/artists instead of the audience just listening to the magazine and absorb all the information passionately.          

Make you feel- It makes the audience feel intrigue about heavy rock/metal music and make them feel happy that they know facts and information about their bands and artists.

Jazz journal magazine
Jazz journal is an jazz music magazine about jazz bands and jazz artists.

Brand eye

Core Proposition- The audiences loves jazz music and the jazz artists/bands


Brand personality- engaged in jazz music.


Target readers- middle 40s people mainly but age 30-60 because young people are more interested in rock, hip-pop and R&B than jazz also there isn't a lot of jazz people who is interested in jazz at present than before and the audience is more likely to be in the L (Vintage Value) and E (Senior Security), H(Aspiring Homemakers) category because L (Vintage Value) and E (Senior Security) for retired people they will be more likely to know the artists/bands who is in the magazine than anyone else also H(Aspiring Homemakers)because it's associated as H(Aspiring Homemakers) type of people who are more likely to be interested in jazz.


Say about you- that the audience loves jazz music and they must be passionate about jazz


Benefits to you- Talks about the good old times when jazz popular for the L (Vintage Value) and E (Senior Security) type of audiences because now they were in the elderly age and before they were young and at the time they liked the artists/bands who plays jazz than the youth of today who is mainly interested in different types of music and famous jazz artists.


What you perceive-  That it tells the audience about artists lives and how they are successful and the ideas and thoughts about the music world and how things should go down in the music business.                


Make you feel- makes the audience feel that they are in the past in the world of jazz again this links with the  L (Vintage Value) and E (Senior Security) audiences due to their are much older for them to be retired and it makes the reminiscence about the good times in their life and the jazz world

Four magazine analysed

The magazine that I analysed is Classic Rock, Classic pop, Kerrang and Jazz journal to see what I need to put in my music magazines and ideas.

Classic Rock Magazine

Classic rock is a monthly magazine that is about Rock music and rock artists and its owned by Team rock which is set in the UK, Scotland Glasgow. 
The magazine came with an CD and this is trying to get the audience to start liking or know the type of music so rock that its on the CD so the company of that CD can make money when the audiences buy their music and products 

Front cover

The masthead is the word Rock ad that is bigger than every word on the front cover and it's also an headline, the barcode at the bottom horizontal with the price and month and the word 'classic' is an overline because its above the masthead and the headline. The masthead is big and at the top of the page so the audience can see and know that magazine is "Classic Rock" and not get the magazine confused with another magazine.

A talkie headline is at the front cover where the three people standard its an sell because it's shows an quote that someone has said who is in the magazine and this promotes the magazine because the audience may want to know what is happening to the band called queen because is a popular a long time ago.

The picture on the front cover is three people are standing this is a medium long shot because its showing head to legs of the three people and the mise en scene is costume because the one in the middle is wearing a leather coat jacket and the prop is that he is also wearing earring and another person is wearing sunglasses this shows that this magazine is Rock and Roll type of magazine.

One code and convention is the barcode is horizontal and its the left side of the page and this is because the audiences is western so they will read left to right, not right to left also it's important for the audience to know how much something cost for them to buy it or not.

Content page

There's an wob on the content page where an male is in the picture who is a new album of queen and the text next to his legs are in white and the background is dark and this is use because the colour red stands out and it gets the audiences attention also its the 'cover story' of the magazine this means it is very important for the audience to read.

In the content page there's an picture on the left and the text is on the right,the content page has two pages and they both has the same type of layout.

Double spread page


I know that 36-37 is the double spread page because the magazine design is going across two pages. The text on page 36 has Drop caps the letters ‘M’ and ‘B’ and this is use to help the audience to know where to read from. The title is the same font colour as the drop caps also the font colour is white and the background is a darker colour this means a wob.
There is an pull out quote of what Roger Taylor a member of Queen.said in the article and the reason for the pull out quote is to show how important that quote is and how the audience must know what Roger Taylor said for it to stand out and for it to be a large font size that the audience can see and that's why it was done also the font colour is the same as the headline and the Drop caps and this makes it stand out more.

On page 37, there is a picture three people that are dressed as rock stars and there is no main text besides the classic rock title that is in a box and some text above and the text is white so it’s a wob because the background is darker than the text.

Classic Pop Magazine 

Classic pop comes out monthly and it focuses on pop and pop artists/bands and it is owned by anthem publishing which is set in Bath and a British magazine company founded by Jon Bickley.

Front cover

The title of the magazine is at the top left corner and the masthead is the word 'classic pop' and the word 'classic' is a wob because of the darker background and the text is in white and this is use to get the audience attention due to it stands out very clearly for the audience to see it..

The picture that is on the front cover is three heads of three different people and the positions of their heads ate like an triangle and the shots that were used is a close up of three artists that is in a band.

The barcode is vertical and it has the price, date, issue number and who owns the company. 

The housestyle of the text is capital letters and its the same for every word besides the words that are not in capital letters and those words are in the box with pictures of Artists and the words 'O' in 'POP'

Content page

The pictures is on the top/middle part of the page and the text is at the bottom and on the left side it's the name 'contents'. One big picture and two smaller pictures below it.On the left side at the bottom their is a text saying 'follow us' and the position they put in in is good because when the audiences reads the content page they will have to look down because all the information about the contents is at the bottom of the page so when they look down on the page they will see classic pop has a Facebook page, twitter and instagram and can lead the magazine to become more popular due to majority of people liking their pages on social media.

Double Spread page

On page 24 there is an title that is at the top of the page and the text is in white this means that it is a wob because of the background and the white text, also the main text starts of as a kicker because the first word 'y' is in an bigger front size than the rest of the text also it could be an drop cap also.

There is text on this that is all in capital letters and this means that the text is important also it's a larger font size than other text.















On page 25, Theres an picture of a man with sun glasses on and it's a medium shot of the man.

Kerrang Magazine

Kerrang is an British magazine about rock music but it's more about heavy metal/rock than rock and rock artists it is owned by Bauer media, a conglomerate company, that is set in Germany.

Front cover

The word kerrang is the title of the magazine also it’s the masthead and the headline also, its behind the main image and this a code and convection.

The barcode is vertical and the price and the date is with the barcode and this is a code and convection 

There is an picture of an man that is holding an prop in his hand and the prop is a smartphone and it’s an medium shot of the man’s head to his waist and there is an pentagram and in each triangle there is a person and all of them are wearing masks and all of theses people are a member of slipknot. The word Slipknot is an wob because the font colour of the word slipknot is in white and the background is an dark red colour and this is done because so the audience can see the bands name better than if it was in a darker colour text.

Content page

On the content page, there is an medium size picture that is on the top part of the magazine that contains a wide long shot of four members from fall out boy then under that there's the content and different parts of the contents page has an headline for each category so its an cross head to make it easier for the reader(audience) and that's the purpose of it.












Double spread page

On page 40 there a headline that is in red and it takes the top bit of the page and the background design behind it is an spider web and the spider web goes in to the text a bit of the text.

There's an drop cap the word is 'O' as you can see on the image on the left the first paragraph, the letter 'O' is in red and it's in capital.

The text that is below the headline is a deck because its a short summary of the article and mentions the part of the article that gets the audience attention.

On page 41 there is an medium shot of a Maria Brink wearing an hat looking to the right.

Jazz Journal magazine

The magazine is about jazz music and jazz artists and the company who owns it JJ Publishing Ltd, Invicta Press Ltd and It was established in 1946 by Sinclair Triall.

Front cover

The front cover of the jazz magazine is that there’s an picture of the male on the left side of the magazine also the word jazz is in the colour white and the background is dark so this is a wob and the masthead is the word 'Jazz' also.

The barcode is horizontal and the price and date isn't with the barcode, the barcode is at the bottom of the front cover and price and date is at the top of the front cover under the box with the word Journal.

 The picture of the man is a medium shot of the Kenny Barron’s head to wrist level.

Contents page

There are three columns that contain different things on the contents page

First coloumn contains things about the editor,second is about the contents of the magazine and what’s on each of the pages and the third columns is pictures who is in the magazine. 

Double spread page

On page 10 there’s a kicker under the medium size picture that is the middle of the page the word starting with “I” and then the similar size is continued though the page and that’s the copy as well and it is also drop cap.

On page 11 there’s a picture on the top right corner of the page and there’s text next to the picture on the left side and there’s an feature on this page also as you can see here on the image below also there's an cross heads in the main text as you can see the ones that are bolded and this makes it easier for the audience to read because they will know where to read or start each section.

Preliminary Task magazine production

Here is my school magazine finished, My target audience for my magazine is students in secondary school to higher education and the students ages is 11-19 and this magazine is made to help students in their educational needs to help them achieve and that's why the title is called 'Success only a page away' with this as the title of my magazine it will get my target audiences attention. The reason why I chose the target audience age 11-19 because the information I gathered from my research from my survey.

How I made my magazine is with adobe in-design, it was hard at first to use adobe in-design because I am not used to it and I don't know how to use the techniques but after making my school magazine I know how to use it better than before a

nd I know some of the basics like zoom in, zoom out, changing the shape of the pictures, to grid and manipulating text and other things.

The title of the magazine is called 'Success only a page away' this gets the audiences attention right away because everyone in education wants to achieve with the highest mark possible so if they buy this magazine they have an advantage to make their grades boost to achieve the highest mark possible to get into a certain job they want or a certain sixth form and collage also a good University. Also the magazine title suggests that if they buy this magazine they will become successful in education and this will lead them to an successful life if they get good grades.

The colour I used for the title is red because the colour red stands out the most and its important to get the audiences attention for them to stop and look at the magazine, the font size of the title is that size(size 43)

The reason why the I used the person on my front cover magazine is that he is similar age to thoughs who is in education so its relevant to the audience who might want this magazine.

As you can see here, this is the front cover of my school magazine, the shot that I used for an medium shot of the boy on the front cover of my school magazine also the boy is winking this shows that he is an friendly type of person also the winking is promoting the magazine in away because the title of the magazine is called 'success only a page away' and the winking is saying that its true and its going to happen by reading the magazine also the background I used for this magazine was an school library and it works well with the magazine because the magazine title has the word 'page' and the background picture is books so its shows in a way that books is the answer for the audience to achieve.

I added an barcode to make it similar to an real magazine also in this barcode is the date and the price, I did this because usually the price and the date is in the barcode or near the barcode.

The writing on the front cover is just giving tips about how to achieve in education like the one that is in the colour white but a red outline saying "Don't procrastinate" this tip is very important for an student who is in education because the sometimes students leave the work till last minute and that is bad because they can't get it in much detail as they want but only do it to a minimal so the teachers will just accept and this can lead the students to underachieve because they do this again and again this means they have no time to do improvements on the work because the teacher might has to move on to the next topic or has to send it to the examiners.

The font colour of "Don't procrastinate" is white with an red outline I did this because if it was black the audience would't be able to see it and that isn't good to have for any magazine to have because if the audience can't see it then whats the point of having it there also the magazine is for the audience so its in their favour for them to see it and also it wouldn't been sold if the audience couldn't read it.

Also another text that is on the front cover is a quote from Nelson Mandela and people know him and like him so they might read what he is saying so using Nelson Mandela quotes is promoting the magazine for the audience to buy it and read it.

The font colour of "Education is the most powerful weapon which you use to change the world" Nelson Mandela is dark green and the outline is dark red because I haven't fully mastered changing colour in adobe in-design and this is one of my improvements I need to do because colour is very important for the main task that I have to do in the future so I can use colour to express the music genre when I know what type of genre I am doing or want to do.

Here is my content page of my magazine,its an picture of an library because its look educational and its supports the front cover due its in an library and on there is 20 pages in my magazine and if you look carefully you notice that the text goes in, out, in, out like an zigzag.

I position the text in a certain way that it won't go on the parts where the audiences can't read it probably.

                                                                                                                        

                                                                                                  

Analysis two magazines

Today I brought two magazines so I can analysis them to know what is needed in a music magazine and to see if I can get any ideas from them to help me layout my magazine and to know the codes and conventions

Past few lessons

For the past view lessons we look at example music magazines that other people did and we had to mark
there work, the point of this task is so we know what the examiner is looking for so when we do the real evaluation I know what to put on it to get good marks also I learn that the costume and prop is important because it can support the magazine for example: the magazine that we looked at in class it was about rock and the person on the magazine was wearing a leather jacket and have a ring on their finger this shows that they dress like a rock star to make it a real magazine.