Evaluation 5

How did you attract/address your audience

To attract my audience I used mise en scene for example: the costume that my model is wearing for the front cover is associated as what heavy metal artists wears and the piercings he is has on makes my magazine look like an a real magazine also the coverlines on my front is what attracts my audience to due to the coverline text is big that it stands out so the audience can see it and to get their attention so they will read it and be interested and to buy the magazine. My model nathienal represents a social group that type of social group may buy the magazine because nathienal is dresses similar to their social group.

I used my model to attract the audience because my model looks an actually heavy metal artist so the audience will be interested and might want to know about the mystery heavy metal artist also the price is what I used to attract my audience because its affordable and reasonable for my target audience they may be able to buy it.

The colour scheme I used is white with a black outline and blue for the main text that’s in the middle of the magazine to show that it’s the most important of the front cover also I used the colour orange to make the content to stand out because the content is free posters and the audiences like free items so by making the background of that circle and rectangle orange it will stand out for the audience to see and also the text in the orange circle is promoting that the audience can win two tickets to see fall out boy live performance and this is how I attracted my audiences to want to buy the magazine and they want it so that they can get the free posters and have a chance to win two tickets to a fall out boy performance.

For the Masthead to be covered it shows that the magazine is well-known so the audience might want to know about this magazine also
masthead name “Fullmetal” when get the audience attention because its states what the magazine is about so they may buy it to find out what it is about. The text size covers the top middle of the magazine so the audience can see it and so it can stand out if though its in the colour Dark red and this is the colour associated with heavy metal magazines.

There are lots of coverlines on the front cover so the audiences will want to know what the magazine is about due to the coverlines also the text size of the coverlines allows the audience to see what the magazine will contain and this is what made the audience attracted to my magazine.

My contents page is well layout and it looks like a real magazine also the font size for my sub heading is good because the audience can see it also I have a editors thoughts and this allows the audience to know what the editor is thinking also it shows that the editor is friendly and welcoming to the audience of the magazine because the editor says "Hello readers" and this all attracts my audience to my magazine because they might read my magazine due to how the editor is welcoming they might want buy my magazine more often. 

In my content I also have well known Heavy metal artists and that's what attracts my audience to my magazine because they may want to know more about these artists if they are a big fan also the competition in my magazine may attract my audience too because they might want to try and win the prize.
The cover story font size is big so that my audience may want to read it also it attracts my audience because Damien Glen says "Finally" and the audience wants to know finally what so they may go on that page and read about Damien Glen.

I have a female model that I used to be part of Dark Winter so this will encourage girls to want to read my magazine and found out more about the female who is in Dark Winter on my double spread page.

The article heading is called "Darkness has fallen" and this title will attract my audiences because they will want to how has darkness fallen and whats the story going to be about.

I have used a pullout quote and this may attract my audiences because they can see it the quote straight away so that they want to read the article also the deck can attract my audience because its a summary of my article.

The social group that my magazine represents will attract my audience because they may feel that my magazine expresses the music that they like so they will be likely to like it also they may want to know more about the bands in my magazine because they wear the same clothes as them and they may aspire to be them or like them.

Evaluation 4

Who would be the audience for your media product?

My target audience for my media product would like the type of genre my magazine is and that would be aged from mid teenagers to early and middle twenties. These are the audiences are usually associated to like this type of music than older/elderly people. The price of my magazine is affordable for these audience, £1.99.

The social group that I mention before is the audience for my media product because they are more likely to listen this the music genre of my magazine are goths,punks and emos and these type of people are usually teenagers however some maybe adults too.

My magazine models dressed similarly to the target audience because the target audience is more likely to consume the magazine for the “personal identify” from users and gratification to copy and to compare themselves to some of the heavy metal artist’s lifestyle as in the way they dress and behaviour, for example: the clothes that the audiences wear will be similar or the same as the heavy metal artists because the audience look up to them and aspire to be like them.  I thought of type of clothing to make my model wear be what is associated to a heavy metal artists so that it would attract my target audience and this links with Jacques Lacan theory of "the Ideal I" and that's what the audience aspires themselves to be so they copy their lifestyles.

The target audience will have “Social Interaction” from the "Uses and Gratification" for example: a small community is built due to the people who likes heavy metal type of music so the audience will talk about the latest issue and some parts of the article and who’s in the magazine then they will share their opinions to everyone and express themselves about how they feel about the magazine and that's how the subcultures of made for emo, goths and punks because of their love of different types of music. 

One of my models was holding a guitar and this is what is associated with a heavy metal artists to have also my target might look up to the artists with the guitar because the target audience may play an instrument too also an guitar is what is associated with what heavy metal artists do.

My audiences are both gender boys and girls slightly more boys than girls because there is more male bands in heavy metal than females also Carl Rogers an theorists will state that the magazine text are encoded to specifically to represent an aspirational lifestyle offering audiences images of an "ideal self" so this means that the target audience might change themselves to what text is in my magazine because my text in the magazine changed their views of how the audiences view themselves and boys are more likely to change themselves due to the male role models in heavy metal bands that they look up to than girls because of the lack of female role models however they may still dress in the same clothes as the heavy metal artists and posters of them in their bedroom.

My target audience are more likely to be unique than to follow mainstream norms in society so in the psychographic profiling from Young and Rubicam, my target audience will be "Individualists" so this means that they don’t want to be the same as everyone and they want to stand out and they do this by the representing their social group which is not a norm that everyone has piecing on their mouths and dress in blacks clothes or similar dark clothes.

On the Mosaic UK classification the target audiences fit into one of these categories is J41 (Disconnected Youths) they are similar to those in O (Rental hub) because the audiences like I said before is Youth mainly however so people in their twenties like it too and the audience in the O(rental Hub) are youth who are likely to be unemployed or have a low job and wants lots of entertainment so they will want to buy this magazine to gain the entertainment and this is what the audience might want according on the "Uses and Gratification" "Entertainment and Diversion" that they want also escapism from the real world and zone in the world of Heavy metal and know the latest information also.

The audience is might have free time to read this magazine at home or on the go and obsessed with heavy metal and might be influences to dress the way the rock artists do, the audience is more likely to live in the urban city than rural ,live with parents/guardian or in a one bedroom flat depending on the age the audience and this is the psychographic from market segmentation of my magazine

The audience is very likely to be in tuned with the next coming magazine and they will probably use media cross convergence to access the magazine at work when they on their break on their phone and they are likely to have knowledge to share with peers and to express there opinions and technology convergence because it allows the audience to be able to do than one function on the device for example: a smart phone does this, the user is able to go on the internet, make calls and download apps like Facebook, Twitter which allows them to express their opinions with peers and get the latest news also they can download the app of the magazine so that they don't have to go to the shop once a month also the audiences might go to some of the events that the bands/artists are performing this is the behaviouristic of the audience from market segmentation of my magazine

The benefit that the audience will get from my magazine is that they will know the up-coming Heavy metal music and the latest news in the word of heavy metal and they are likely to share this information and again this links with "Uses and Gratification" "Social Interaction" and again this is from market segmentation of my magazine

Brand eye analysis my target audience.

Core proposition-The audience love heavy rock/metal music

Brand Personality-Passionate, Value for money and music

The Target Readers- Heavy metal lovers(Metalheads)

Says About You- The audience want to be informed about the world of heavy metal music and that they love Heavy Metal music and want to be cheered up because the younger target audience might feel seprated from society and then they read my magazine for escapism to forget their problems and stresses.

Make You Feel- Inspired by the artists/bands

What You Perceive-The magazine gives reviews about a bands and the audience trust their reviews of bands and its unbiased views and this allows the audience to think by themselves about certain bands/artists instead of the audience just listening to the magazine and absorb all the information passionately and this link the hypodermic needle theory where the audiences are injected with ideas and take it all on as passive consumers.        

Benefits To You- My magazine benefits the audience because it tells them about the latest bands/artists for example: "Damien Glen and Dark Winter" are new artist also promotions about up-coming events such as festivals and concerts.

Evaulation 2

How does your media product represent particular social groups?

Below is my slideshow of answering the question.

Evaluation 3

What kind of Media Institution might distribute your media product and why?

The two media institutions that I have studied is Bauer media and Condé Nast

Any magazine that is new to the market must find a good distributor because it is important to chose a good distributor like Condé Nast and Bauer media that has high reputation so joining one of these companies will give any magazine that is new to the market a good reputation too and this is the same thing with magazine so I am going to explore the two companies and discuss the advantages and the disadvantages of the companies taking my media product, then I should be able to come up with a conclusion of with magazine will be more likely to distribute my media product and the reason why they would to.

Bauer Media

Bauer Media is Europe’s Largest privately owned publishing group that is a worldwide media empire offering over 300 magazines in 15 countries, for example: online, TV and radio stations. Their business is built on influential media brands with millions of personal with engaged readers and listeners. When Bauer media establish a media product, they are likely to launch that media product into other areas too such as TV and radio and this can happen to my magazine if they accept my media product first so full metal TV, Fullmetal radio station and this is the advantages of Bauer media.

 The audiences that follow Bauer in the Mosaic UK classification are all of O (rental hubs) because they are less likely to have a lot of money to afford a expense magazine also Bauer media doesn't charge a lot for their magazine and also on the Mosaic UK classification is J41 (Disconnected Youths) they are similar to those in O (Rental hub) however some of the audiences from Bauer media might be I(Family Basics), G(Domestic success) and H(Aspiring homemakers) because some of their magazines are prestigious too however not as Condé Nast with Vogue. On the psychographic profiling the audience is Mainstreamers because they go with the flow and for my audiences for my magazine are individualists depending on how they response to the magazine for example: if they are really passive they will follow what the heavy metal artists do and their attitudes. 

Bauer Media owns a magazine that is similar to mine already “Kerrang” so they will know what types of audiences that my magazine will attract also they will know how to distribute my magazine so I am confident that they will do a good job in the way they distribute my magazine and this is an advantage of them disturbing my magazine. However my magazine focus more on heavy metal music than different types of rock like kerrang does so my audiences will be slightly different from “kerrang", Bauer media is likely to represent a social group who is similar to mine due to the lots of magazines they have so I can gain some of their audiences also.

Bauer media is more likely to accept my media product because they reach the audiences differently with the products they already have for example: some of their media products might attract teenagers and another media product of theirs may attract elderly people to like it this means that they will use a media product to gain an audience group that they don’t already have.

The disadvantage of joining Bauer media if they accept my product is that they already have a well-known rock magazine like “kerrang” so they will prioritise “kerrang” first than my magazine because “kerrang” has been out for long time now and it popular too so they will focus on that more which means that my magazine won’t be well known or noticed as much as “kerrang” however Bauer media can use their cross media convergence to promote and advertise on another platform so that that my media product will be noticed like “kerrang” or launch my media product on a different platform like “Fullmetal” TV sounds like a music channel because of the name and this can be an advantages of joining kerrang.

Condé Nast

Advanced publication is the parent company over Condé Nast so this means that Condé Nast is a subsidiary company (Daughter Company).  Prestigious company and the world's leading multimedia company that continues to create the finest magazine brand. Also the company has a high reputation and the type of audiences they attract is tend to is on the Mosaic UK Classifications is G(Domestic success) and F(suburban stability) and in the psychographic profiling the audience are Aspires and succeeders because they have money afford the latest products from the magazine also they spend money on status goods.

The advantages of being distribute by this company is that they my magazine will gain a wider larger audience because might be people in the G(Domestic Success) and F(suburban Stability) may buy my magazine because Condé Nast having a high reputation, their audiences might go with what Condé Nast produces because of its reputation.

Condé Nast is a well-known company and they have a high reputation so the chances of my magazine being accepted and distribute my magazines are low because Condé Nast is a type of company that promotes Niche types of magazines and not really mainstream as other magazines because their audience is a small group of people who have an unique interest however the because of this unique interest maybe my magazine might have a chance after all due to not everyone might be into heavy metal and that’s the advantages and disadvantages of Condé Nast distribute my magazine.

The type of social group that Condé Nast will have will be completely different from my magazine social group so the Condé Nasts social group won't like my magazine and Condé Nast has a high reputation that they want to build on and keep because of their high reputation they might not accept my magazine due it’s my magazine’s music genre is associated as being bad music or too noisily that they won’t accept my magazine and this is a disadvantage of Condé Nast.

Conclusion

Bauer is more likely to accept my magazine than Condé Nast due its high reputation also Condé Nast hasn’t worked with my media product before so they may not do a good job on distributing my media product as Bauer Media would because I have a similar magazine to them for example: “Kerrang”.

Why I chose the second draft than the first draft

First attempt

This picture is the first attempt of my front cover so far and I want to make another one because it is unlikely for a heavy metal/rock magazine to be in black and white also the picture is slightly overexposed and this when I use the black and white colours and this is not a good thing. also I didn't really follow the code and convection about the masthead being behind the main image also the logo takes a large part of the main image. The main image looks overexposed and that's not good it looks unnatural also his hair has white bits at the end.

Second attempt

I am not going to use the fullmetal logo because there is no place to put it in my front cover and it doesn't really make an big impact of to my magazine if I am not going to use it because not all magazines has a logo also I can use the masthead as the logo because it is one of the codes and convection for a magazine to use the masthead as the logo of the magazine because using the logo the audience can tell which magazine it is because of the logo and its the same thing with the masthead, the audience can know the magazine due to the name of the magazine also the colour scheme I am using for my masthead.

In this one I have followed the code and convection of my front cover also in colour looks better because the main image doesn't look overexposed as before in the black and white.

Development of the front cover

Development of the front cover 

This is the original picture and this is the picture I am going to use for my front cover and I want to use this because its a medium shot and the audience can see the facial expression of Nathan and see his body language and he is making an rock out sign/symbol.

I used photoshop to change the picture, I darken it because it was slightly overexposed and it didn't look good like that if I put an overexposed photo on the front cover it would look unprofessional  also its not a code and convention to see an main image which is overexposed.

The first two top functions makes the main image slightly darker so it will be suitable to be a front cover and make it not overexposed.

"Background copy 2"  is the main image of Nathaniel and it has no background just the main image of the Nathaniel and that is in front of the other main image.

"Fullmetal" is the masthead and I want it behind the main image because its the code of convention to have the masthead behind the main image also the effects I change to the word "fullmetal" by clicking on "drop shadow", "Inner shadow", "Bevel and Emboss" and satin" and this make the fullmetal masthead red and to have a shadow behind it.







This is the fullmetal logo and masthead.



This is the picture that has the background and this is main image that is behind the other main image and thats how I put the masthead behind the main image.



This is what the front cover main image looks like now and the background colour makes the masthead stand out more than before.



















And I added some coverlines towards the magazine and this is what my front cover looks like.

Second time taking pictures

Here is a pictures of Nathaniel and Amie,
These are the ones I might choose for the contents page or the front cover or double spread page.
This is what the stage looks like.

This is a medium shot of Nathaniel, my model and he is making a rock out sign/symbol and he is sticking his tongue out and this is what a heavy metal artists do. This slightly underexposed, I think it there a way to make it less bright I could use Photoshop if I know which icon does what function to make the picture less bright.

This is a medium shot, it shows my models face and its serious and he is making a rock out sign/symbol. His costume is leather coat and this clothes that they usually wear and the props is necklace around his neck also he has piecing on his face and they sometimes have it too. I might use this front cover.

This is medium long shot, the picture shows that my model is looking serious and that he is in deep concentration and this picture is more suitable for double spread or contents.

This is a medium long shot of Nathaniel and his arms folded and he is looking right at the audience with his facial expression being so serious.

This low angle shot and I used fan again blowing on the right to make my model hair to go on the left and its show power and a dominant character he is. The picture is slightly underexposed this could undone using photoshop.

Amie 
This medium long shot. This is Amie making a rock out sign/symbol and her facial expression is like a half smile kind of and is suitable front cover, contents and double page spread.  Her prop is that she has a lip piercing and a necklace around her neck also bracelet around wrist on the left and right.

This medium shot, it shows my model making another rock out sign/symbol however it’s on the right side also on the wrist metal bracelet on right and she is slightly smiling and this acceptable because heavy metal rock stars do smile but not a lot like Amie is doing in the picture 

This is a low angle shot, I did this to try to make her look dominant however she smiled and I can’t use this photo for my front cover or anything else. Maybe I can actually because this could be used for the double page spread to show how nice and friendly she is and this can link the audiences to watch to read the article.

This is a medium shot and its show how my model body language and is and how her facial expression and it is serious and her arms folded shows that she is in a serious attitude and this is what some of the heavy metal artists pose like too.








The pictures that I am going to use is this one before as my front cover because Nathaniel is making a rock out sign/symbol and that is associated with this genre also he is wearing black and this again is what I saw when I was doing my research, for example: (mise en scene)the T-shirt and the leather coat jacket this what I saw in my research and that is a code and convection I saw in my research a lot and he is also wearing necklaces and this is what they wear too his necklace has a skull and this again goes with the genre.